During November, the Royal British Legion sells poppies to raise money to continue their work providing financial, social and emotional support to current and former service personnel and their dependants. Founded in 1921, after the First World War, the RBL also works to safeguard the memory of those who have served and died for their country and plays a key role in many remembrance activities.
As part of its 2007 Poppy Appeal the Royal British Legion has launched a new blog, Where is Poppy Man? Follow Poppy Man as he travels around London, promoting the appeal.
The Royal British Legion have also launched a website, My Remembrance Day where people can create an online remembrance page for loved ones. Each person remembered will also have a wooden poppy planted in their name at the National Memorial Arboretum in Alrewas.